AMY FANG IS A MULTIMEDIA GRAPHIC DESIGNER, ADOBE MAX
SPEAKER, & TYPE FANATIC BASED IN SUNNY LOS ANGELES.


 INDEX︎︎︎             RESUME︎︎︎             PLAYLIST︎︎︎
Mark



LAABFxDMA ALPHABET


PRINT, INTERACTIVITY



In a project led by Willem Henri Lucas and myself, UCLA Design Media Arts students and faculty were invited to create a collaborative experimental alphabet. With each letter contributed by a different member of the department, the alphabet was meant to be riso printed as a card deck and showcased at the 2020 Printed Matter LA Art Book Fair (cancelled due to COVID-19).

The cards followed a consistent template so that the deck would showcase each letter design and member of Design Media Arts, as well as create a holistic representation of the department. Unfortunately the deck was never put into final production but I took it upon myself to finish my own card for the letter F. Referencing the highly performative and improvisational Fluxus art movement, which means flowing in Latin, I wanted to experiment with typography as a performative medium. I designed an abstract “F” using a metaball pattern, and recreated it in code using CSS and Javascript, so that my cursor’s movement would cause the letter to ripple — a movement enacted in the browser and then screenshotted to be made into a print.







Above: front and back of the card, shown with letter design, designer biography, and explanatory text.








Above: close-up of the paths in Illustrator used to create the letter F.








Above: The interaction that causes the letter to ripple with the cursor movement is created from a Javascript library, which can be found here. Below: The final design was riso printed at Print Shop in Chinatown, Los Angeles.
















Mark